Falcon.99
New Member
- Joined
- Feb 23, 2018
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Hi folks, I am here sharing book summary of one of the most popular MBA Marketing Management books - Principles of Marketing by Philip T. Kotler & Gary Armstrong.
Details of the attachment:
> Subject: Marketing Management, MBA
> Book Title: Principles of Marketing
> Authors: Philip T. Kotler & Gary Armstrong
> Content type: Book summary, notes, exam review
> Pages: 115 in PDF Document
List of Chapters / Topics covered in Principles of Marketing by Kotler & Armstrong book summary, notes, exam review:
Details of the attachment:
> Subject: Marketing Management, MBA
> Book Title: Principles of Marketing
> Authors: Philip T. Kotler & Gary Armstrong
> Content type: Book summary, notes, exam review
> Pages: 115 in PDF Document
List of Chapters / Topics covered in Principles of Marketing by Kotler & Armstrong book summary, notes, exam review:
- Marketing - creating and capturing value
- Strategy - partnering to build customer relationships
- Analyzing the marketing environment
- Managing marketing information
- Consumer markets and buyer behavior
- Business markets and buyer behavior
- Customer-driven marketing strategy
- Products, services and brands
- New product development
- Pricing
- Pricing strategies
- Marketing channels
- Retailing and wholesaling
- Communicating customer value
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing
- Creating competitive advantage
- Global marketplace
- Sustainable marketing